Learning how to become a blogger is rather popular these days. Maybe you’ve been dreaming of working from home as a blogger. This sounds like a very rewarding career, but it’s not an easy one to enter into.
If you want to become a blogger, you need to know the steps it will take to start a blog. It’s also important to understand what you will be doing as a blogger. Let’s look at the job duties of a blogger and the steps you will need to follow to become a blogger.
Job Duties of a Blogger
You might be thinking all you have to do to become a blogger is to write. There are many other job duties for bloggers.
As a blogger, you have the option to outsource some of the job duties or tasks to others. If you choose this option, you will need to pay for the services of others. If not, you will need to learn and handle these tasks yourself.
The most common job duties of a blogger include:
- Designing the actual blog layout and graphics
- Researching blog topics
- Creating content, whether video, written, or audio
- Create and manage social media profiles
- Share content to social media channels
- Perform search engine optimization tasks on-page and off-page
- Find or take pictures to use in blog posts and on social media
- Use advertisements, affiliate programs, or your own product to monetize the blog
- Track the blog’s traffic and other data
Many bloggers become very well-versed in WordPress of the platform they choose. This will help with actually posting content, but also with designing the blog, monetization, and so much more.
As a blogger, you will wear many hats, unless you have the money to pay for the services of others. you can outsource just about everything, but it will come at a cost. It’s a very good idea for bloggers to start out handling all the tasks themselves, however. This gives you a basic understanding of design, SEO, and many other tasks you might outsource later.
How To Become a Blogger in 6 Steps
Step #1 – Choose a Niche/Blog Name
Becoming a blogger starts with a niche. This is the topic of your blog, such as food, fashion, or anything else you want.
While you can choose a general niche, you can also choose a sub-niche of a larger niche. For example, instead of just starting a blog about food, you can choose a specific category of food. This may include options, such as grilling, keto foods, desserts, or anything you want.
A narrow niche can be a very good choice for a new blogger. If you go to general, it can be hard to grow and gain traction. However, if you go too narrow, it might be hard to come up with new topic ideas.
Once you have a nice, you will need to come up with a blog name. This can be your own name or a name you will use for branding. Either way, it should be catchy and easy to remember.
Step #2 – Buy a Domain and Blog Hosting
You will need to buy a domain name and get blog hosting to become a blogger. Sure, you can start on a free blogging platform, but it’s not advised. Free blogging platforms don’t give you any ownership of your content. Plus, you can’t easily transfer your content to a domain name when you’re ready.
Buying a domain is pretty simple and cheap. They run anywhere from a few dollars a year to around $15 per year for most domain names. Some premium domains can cost much more, but you won’t need a premium domain name to start blogging.
Blog hosting can range from a few dollars a month to around $30 a month. You can start with cheap blog hosting and upgrade as you grow. Some blog hosting companies will even give you a free domain name if you pay for a year of hosting upfront. Just make sure the hosting company you choose offers different levels so you can upgrade when it becomes necessary.
Step #3 – Design and Customize Your Blog’s Layout
After you have a domain name and hosting, it’s time to design your blog. For many bloggers, installing WordPress will be the first step. This is usually included with your hosting package. The installation process is often very simple and only takes a few minutes.
Once WordPress has been installed, you can use this platform to create your blog. There are free and paid themes you can use to build the design you prefer. It’s also possible to add plugins for specific functionality.
If you’re not sure how to do something in WordPress, just search for it on your favorite search engine. There’s a wealth of information out there and many how-to guides on different aspects of WordPress.
Step #4 – Write & Publish Your First Blog Post
After the design has been completed, it’s time to write and publish your first blog post. You don’t have to write on the WordPress platform. You can write on your computer and then copy and paste your blog post into WordPress once you’re done.
When you write a blog post, you should make sure to do it with proper search engine optimization. This will help to ensure you can gain traffic from the search engines as you grow.
SEO for Blog Post Content
Blog post SEO starts with proper keyword research. There are many tools you can use to find the right keywords in your niche. Once you have found the main keyword, you want to use it as follows:
- Once in the title (closer to the beginner is better)
- Once in the first paragraph (in the first sentence is better)
- At least once in a sub-heading
- Once in the final paragraph
- Anywhere it fits naturally
- As the ALT tag of at least one image
The longer the blog post, the more often you want to mention your main keyword. It’s also a good idea to use other related keywords to create an entire theme around your blog post. A 1,000-word blog post can easily target 3 or 4 keyword phrases and get listed on the search engines for those phrases.
You can also use a simple SEO plugin to help guide you. Yoast SEO for WordPress and All-in-One SEO are two of the top plugins you can use to ensure you write with good SEO.
After you have written your first blog post, you want to publish it. You are not officially a blogger! Don’t celebrate too much, however. There’s still plenty of work to be done.
Step #5 – Create a Marketing Plan & Implement it
Now, you need a way to reach an audience. You want to create a marketing plan for your blog. This portion is usually the hardest for bloggers, but it’s vital to your success. Blogging isn’t like The Field of Dreams, you can’t just build it and expect people to show up. You have to market your blog to gain traffic.
Some of the most popular ways for bloggers to market include:
- Search Engine Optimization
- Social Media
- Guest Blogging on Other Blogs
- Social Bookmarking
- Article Directories
Many of these marketing methods work together. For example, sharing your blog posts on social media can help your SEO.
Take the time to research the different ways to market your blog. Then, create a plan that makes sense for you. Once you have a plan, implement it, adjust it, and keep working until you achieve the desired results.
Step #6 – Create More Content
Blogging is very much a rinse and repeat type of thing. You created your first blog post, but it’s not enough. Now, you need to create another and another.
Depending on the amount of time you have, you might want to create a few new blog posts every week. The best bloggers even post daily to their blog.
The frequency of your blog posts will be up to you. However, the more content you create, the faster you can grow.
An Alternative Way to Become a Blogger
Maybe you want to start your own blog, but you can’t wait weeks, months, or even a year to make a decent living. You can supplement your income by writing blog posts for other blogs, in the meantime.
As a freelance writer, you can work for other blogs while building your own blog. This can help you gain better writing skills, learn how to write SEO content, and give you a ton of good blogging practice. Of course, it can also allow you to make some instant cash along the way.
As a freelance writer, you can dedicate half your working hours (or more) to making a living. Then, use the hours left to work on your own blog.
If you want to know how to become a blogger, just follow the steps above. You’ll be creating content to share with the world in no time!